An commercial of Nnaa Thaan Case Kodu, the newest Malayalam flick acted and produced by Kunchacko Boban and directed by Ratheesh Balakrishnan Poduval, kicked up a social media storm on the movie’s launch on Thursday.
The commercial printed in all mainstream newspapers selected to offer a spin and urged viewers to make it to theatres regardless of the potholes on roads. With the raging row over the sorry state of roads and whether or not the roads maintained by the State authorities businesses or the Centre had been the worst, the commercial assumed political hues fairly spectacularly triggering a confrontation alongside ideological traces on social media.
That the movie’s trailer had clear reference to a pothole that was neglected within the melee. “The movie offers with a recent topic and the commercial was designed to seize that. There was no different intention. Any advert is designed to maximise its attain and this one served that goal,” stated Mr. Poduval.
He stated that no newspaper had turned down the advert and that those criticising it now are unlikely to be talking for any political social gathering. Finally, any publicity is nice publicity, he added.
Social media handles of many individuals, principally recognized as Left sympathisers, took the advert as a dig on the LDF authorities and got here out all weapons blazing. A few of them stated that they won’t watch the film in theatres however will moderately look ahead to its launch on OTT platforms, whereas some others clamoured for its unlawful launch on Telegram. There have been even requires outright boycott of the film.
A set of counter posts and feedback, together with by these suspected to be affiliated to the Proper wing, emerged shortly as they mocked the critics of the advert asking whether or not their protest wouldn’t go waste if the potholes alongside the way in which to theatres occur to be on roads maintained by the Centre.
Earlier, rising after watching the film along with his household in a theatre within the metropolis, Mr. Boban stated that the advert wasn’t focused at any political social gathering.
The incidents following an accident involving a pothole are central to the film. In truth, the film relies on an incident occurred in Tamil Nadu and never even in Kerala. Anyway, Kerala all the time had its share of potholes and the movie being an artwork kind simply threw gentle on it in a normal approach, he stated.
In the meantime, real movie fans had been least bothered concerning the controversy however moderately most well-liked to look at the film.